Experimenting with beauty, makeup, and self-expression from an early age.

Studying business management and entrepreneurship at school.

Continuing creative development while navigating early motherhood.

Bachelor degree in business with specialization in international marketing.

Completed my first professional makeup education and began pursuing a career as a makeup artist.

Started applying business principles independently while building a personal service-based career.

Developing my pro skills as a makeup artist and educator, learning & growing professionally.

Managing education programs, operations, marketing, and personal brand development.

Opened my first makeup studio and makeup school in Tallinn, Estonia.

Building systems, operational routines, client structures, and expanding activities.

Deeper interest in clean beauty, gradually moving toward a more ingredient-aware approach, learning the long-term impact of products we use on overall well-being.

Expanding studios and educational activities into Latvia and Lithuania. Scaling team management, logistics, distribution systems, and regional operations across Baltic countries.

Years of intense workload and constant pressure eventually led to severe burnout and significant health challenges. Chronic pain, nervous system overload, sleep disruption, and noticeable hair loss became a turning point that forced a complete reevaluation of lifestyle, stress, and the meaning of health.

At the same time, business operations continued expanding rapidly across multiple markets, increasing both responsibility and operational pressure. Secured distribution agreements covering the Baltic countries and Finland. Entered a large-scale partnership intended to accelerate business growth internationally.

A major turning point that forced a complete shift in priorities, resilience, and long-term direction. True beginning of the Beauty From Within philosophy for restoring balance, vitality, and long-term well-being from inside-out. 

The partnership structure collapsed due to unlawful activities, internal collusion, and the loss of key operational systems, resulting in severe financial consequences and the collapse of previously established business operations.

Health, resilience, emotional endurance, and rebuilding inner stability became essential during an extremely difficult and emotionally demanding period of life.

Managing crisis, bankruptcy processes, legal complications, and rebuilding stability while navigating significant personal and professional pressure.

Returning to a more grounded understanding of health, balance, and sustainable living, and seeing positive results reflected in my own health and well-being.

Starting over independently as a freelancer and business advisor, helping businesses troubleshoot operational and structural challenges.

Deepening research into health, conscious beauty, nervous system balance, and sustainable well-being while raising two children.

Further developing ecommerce, operational scaling, team systems, process optimization, and business growth strategies.

Consolidating years of beauty, wellness, and health-related knowledge and experience into comprehensive Beauty From Within program.

Continuing to refine business consulting, operations, and building systems through collaboration, implementation, and long-term practical experience.

Launching the Beauty From Within program with the first successful participant results and further polishing inside-out approaches to beauty, vitality, health, and personal growth.

Developing the Purpose Into Action educational framework focused on operational clarity, scalable & purposeful systems, growth, leadership through self-control.